WhatsApp是什么
WhatsApp 作为世界上最受欢迎的社交应用程序之一，已经拥有超过 24 亿的活跃用户。换句话说，全世界每 100 个人中，就有 31 个人在使用 WhatsApp。
图：全球各社交媒体的国家覆盖
作为中国企业出海的热门国家，印度、巴西、美国、印尼、俄罗斯、墨西哥、德国、意大利、西班牙、英国、尼日利亚等等同时也是 WhatsApp 受众排名前列的国家。
WhatsApp账号的区别
WhatsApp 的生态中目前共有三个版本：WhatsApp 个人号、WhatsApp Business App 以及 WhatsApp Business API：
- WhatsApp个人号：它的本意是作为一个简单的沟通工具，方便用户与家人或朋友进行社交聊天。WhatsApp 官方对于发送营销消息的个人号检查和封锁处理极其严格，一旦个人号被用来做商业营销，非常容易遭到封号处理，损失积累的客户资产。
- WhatsApp Business APP: 是 WhatsApp 官方团队打造的一个商业沟通 App，主要面向没有大量商业聊天需求的小型企业，例如外卖店、蛋糕店等小微个体户。它拥有诸多的局限性，例如不能多人同时登录，群发消息的名单列表上限为 256 位联系人。
- WhatsApp Business API: 也叫做 WhatsApp 商业账号，是面向中大型企业的商业工具，可以用它与用户进行大规模通讯。它将消息收发、账户管理等能力通过接口方式充分开放，使企业通过自动回复、WhatsApp 聊天机器人以及交互式消息实现通讯自动化。简而言之，WhatsApp Business API 可帮助企业创建最适合其客户的个性化通讯流程。
图：三种版本的对比
WhatsApp API/商业账号的优势
当然，它也有“缺点”：就是收费。不同于喊出「再小的个体，也有自己的品牌」口号的微信公众号，WhatsApp 商业账号从一开始就是面向有品牌、有预算的企业而设计。它按照对话数收费，在不同国家地区的用户，费用也有所不同，这一点和国际短信很相似。
顺带一提，它的收费方式也很特殊，从企业发出消息开始计时，产生一个对话，在 24 小时之内无论向这个用户发送多少条同一类型的消息，只收取一份该国家/地区的对话费用。
总的来说，WhatsApp 的优势远大于缺点，尤其是在很多 WhatsApp 高覆盖率的国家/地区，可谓是潜在的金矿。
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